- Website Rebuild
- Local Business
- Performance
Case Study
Safe Haven Spa
Rebuilt from an outdated WordPress site into a polished local spa experience with clearer booking paths, stronger trust sections, and a more premium brand presentation.
Safe Haven Spa Wellness & Spa
- 6s -> <1spage-load shift
- 0 downtimemigration interruption
- 301s keptSEO transition coverage
Before / After
Compare the legacy site against the rebuilt launch for Safe Haven Spa.
This is the shift we want prospects to feel immediately: sharper hierarchy, cleaner proof, better paths to action, and a presentation that finally matches the business.
What improved
- 6s -> <1spage-load shift
- 0 downtimemigration interruption
- Page load time dropped from 6s to under 1s
- Homepage now leads with a clearer booking path and service discovery
- Website Rebuild
- Local Business
- Performance
Safe Haven Spa
Old layout
Safe Haven Spa
The original WordPress site was slow, cluttered with plugins, and did not clearly communicate services or build trust with new visitors.
Legacy state
Rebuilt site
Legacy Rebuilt
Legacy-state preview based on the original site structure and friction points.
What needed to change.
The original WordPress site was slow, cluttered with plugins, and did not clearly communicate services or build trust with new visitors.
How the rebuild was handled.
Scraped the existing site content, restructured it around clearer service pathways, added stronger local trust and booking sections, and deployed on Cloudflare edge for sub-second loads.
The goal was not just to make the site look better. It was to preserve the right content, clarify the offer, and give the business a stronger conversion path without creating migration drag.
What changed after launch.
- Page load time dropped from 6s to under 1s
- Homepage now leads with a clearer booking path and service discovery
- Trust sections, reviews, membership, and FAQ content now support conversion
Safe Haven Spa at a glance.
More work
More rebuild stories.
A few more examples of legacy sites turned into sharper, faster experiences.
Get Rhythm
A legacy site rebuilt into a clean, fast experience that showcases the brand and drives event inquiries.
- 3x fasterpage-speed lift
- mobile rebuiltexperience reset
- Mobile experience completely rebuilt from scratch
- Website Rebuild
- SEO
- Performance
Want this level of clarity on your own site?
Share your current URL and we'll start with a free homepage audit, then map out a modern rebuild path with the same proof-first approach.